Strategic Visual Growth & Multi-Channel Architecture
Leveraging data-driven content pivots and brand storytelling to amplify community well-being and mental health awareness.
The Impact Stats
LinkedIn (B2B Authority)
+45% YoY Reach
Orchestrated a content pivot by simplifying complex banking data into 38.1K+ high-impact impressions. Enhanced FNB’s professional brand authority through strategic visual storytelling.
Facebook (Community & Loyalty)
+65% Interaction Surge
Optimized static layouts for higher shareability and community engagement. Focused on humanizing the financial experience through relatable and accessible design systems.
Instagram (Visual Innovation)
2X Engagement (100% Growth)
Doubled audience interaction through high-fidelity motion graphics. Leveraged dynamic visual rhythmic patterns to capture attention in high-velocity social feeds.
The Creative Pivot
levating Brand Resonance
As the strategic lead for UPMC’s social platforms, I bridge the gap between clinical excellence and community engagement through three core pillars:
Brand Stewardship Implementing a premium visual identity to safeguard brand integrity and humanize mental health conversations.
Cultural Engagement Transforming social channels into supportive community pillars through strategic holiday and cultural storytelling.
Performance-Led Design Optimizing static creative assets based on real-time metrics to maximize the reach of critical wellness resources.
